U.S. Internet concern Yahoo targeting the purchase of a blogging platform Tumblr, what hopes to attract a younger audience. The approximate value of the transaction is equal to one billion dollars. Online users registered 108 million Tumblr blogs with a 50-Tew billions of "posts". The number of visits per month - 117 million people.
Tumblr has already earned $ 13 million for 2012, and plans to raise another 100 million, actively engaging with mobile advertising. Yahoo is actively pursuing a policy of increased interest in statrapam once stood at the head of Mayer.