Google Analytics development team announced the integration of the functional testing of web pages in the new service "experiments" in Google Analytics. The new service will help to optimize the pages in accordance with the objectives set in Google Analytics, and choose the most effective design, structure and content pages.
Experiments functionality allows you to create multiple versions of a page and show them to different visitors. In this regard, the development ceases Website Optimizer as a separate service, but it will still be available to users until the first of August.