For the second quarter of this year, the mention of Google in the news media, social media and, as a separate item, Twitter, has helped to increase the brand value to $ 756.6 million. The data are taken from the report of research firm General Sentiment. The cost of Apple, which won first place in the last quarter was $ 594.3 million, according to General Sentiment.
Microsoft «cost» $ 356.4 million, followed by Amazon and Hewlett-Packard ($ 331.4 and $ 258.2 million, respectively). Evaluation General Sentiment is trying to express in monetary terms "brand influence, determined mood, frequency and duration of news mentions and social dialogue."